Bookie Of The Month: BetVictor

Best Odds Guaranteed

When picking a bookmaker, the odds they offer play a significant part in deciding whether to place a bet with them or not.

It is a given that punters are always looking for the best odds which offer them the highest payouts. So, there is nothing more eye-catching than a bookmaker who offers the Best Odds Guaranteed. Let’s delve into what this means.

This Months Best Odds Guaranteed Bookies

Our punters have voted the top bookmakers offering best odds guaranteed (in our opinion):

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T&'Cs ApplyMin deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days. Casino Bonus expires after 60 days. Withdrawal restrictions, payment methods, country & Full T&C’s apply
888 sport Rating

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BetVictor Rating

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T&'Cs Apply18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

What is “Best Odds Guaranteed?”

Best odds guaranteed is a popular promotion offered by bookmakers, which, as the title implies, gives the bettor the best odds possible.

They are popular in sports where the betting line can be unpredictable and can change right up to the moment the event starts. Best odds guaranteed do not apply to bets placed during the race itself (commonly known as in-play bets or live bets).

Another thing to remember with Best Odds Guaranteed is that it only refers to the odds offered by the specific bookmaker you use. Different bookmakers may have other odds.

For example, if you place a wager using William Hill’s best odds guaranteed offer, which ends up being 6/1. You do not get “the best odds” offered by another bookie, say BetVictor, which might be 7/1.

Most bookies don’t offer the best odds on ante-post bets, which are bets placed before the market is open. Some best odds guaranteed bookmakers will honour them, so it’s wise to check their T&Cs carefully.

Start of horse race

Best Odds Guaranteed Examples

Example 1

On race day, after 9 am, you place a £10 bet on a horse with 3/1 odds to win with a “best odds guaranteed” offer. However, by the time the race starts, the horse’s odds have changed to 5/1 (these odds are called the starting price).

If your horse wins, you receive a payout at the 5/1 odds instead of the odds you originally got. Your payout would be £60 instead of the £40 you would have received without using the best odds guaranteed promo.

Example 2

You are considering placing a bet on a horse on the morning of the race with an early price of 8/1. However, you delay placing the bet hoping that the odds will improve. 

Just before the start of the race, the starting price odds have dropped to 4/1 – so you are forced to place your £10 at these odds. And your horse wins.

You will receive a payout at the 4/1 odds, so £50. Whereas, if you had taken the odds offered in the morning with “best odds guaranteed” applied, you would have received £90.

As you can see, there is no real downside to using the best odds guaranteed promotion. It can lead to extra winnings on a bet you were already planning to take.

Advantages Of Best Odds Guaranteed

There are three main advantages to using a bookmaker’s best odds guaranteed offer when betting online or at a betting shop:

  1. Better odds: One of the main advantages of best odds guaranteed is the opportunity to secure better odds on your bets. If the odds for a particular event improve after you place your bet, you will still receive the higher odds. Or if they drop and your initial odds are better, you still get those higher odds.
  2. Potential to win more money: If the odds improve up until the start of the event, you can win more money if your bet is successful.
  3. Peace of mind: Best odds guaranteed offers can provide peace of mind to bettors, as they know that they will receive the best possible odds on their bets, regardless of whether the odds change. This can reduce uncertainty and the risk of losing out on better odds.
Greyhound racing

What sports can you get best odds guaranteed?

Best odds guaranteed are available for a few popular sports. Some of the sports for which best odds guaranteed are commonly available include:

  • Horse racing: Best odds guaranteed is a popular promotion for horse racing, as the odds can fluctuate quite a bit in the lead-up to a race due to changes in course conditions, weather, horse withdrawals and jockeys.
  • Greyhound racing: Best odds guaranteed is also commonly available for greyhound racing. Things like the draw (starting position) can affect odds, other greyhounds being withdrawn, and wet/dry tracks can shorten or lengthen odds.
  • Football: Few bookmakers offer best odds guaranteed for football betting, as too many variables can affect the outcome. Those who do will likely give them in leagues such as the Premier League and the Champions League.
  • Tennis: You might be able to find best odds guaranteed for tennis matches, including on major tournaments such as Wimbledon and the US Open.
  • Golf: The last sport where best odds guaranteed are sometimes offered is golf betting. Bookies might offer these promotions for tournaments such as the Masters and the PGA Championship.

You will mostly find that odds guaranteed betting sites such as Coral, William Hill, Paddy Power, and bet365 will only show odds guaranteed promotions for both horse racing odds (including Irish horse racing bets) and greyhound racing.

Win Limits On Best Odds Guaranteed

Bookmakers have different rules and caps on win bonuses as a result of winning from best odds guaranteed promos.

Limits and restrictions can change all the time, so always check the terms and conditions if this is something you are concerned about.

BetVictor, Unibet, Betway, and William Hill all have a £25,000 win limit. If that’s not enough for you, Coral, Ladbrokes, and Betfair have doubled the win limit to £50,000.

Best Odds Guaranteed On Multiples

If betting multiples is your game, you need to understand not all bookmakers will offer best odds guaranteed.

These promotions are NOT applied to Lucky 15, 31 or 63’s. However, some bookmakers will allow the promotion on double or treble bets.

It’s always best to check their betting site before placing a wager or signing up for a new account – especially if they offer free bets.

When is the best time to get best odds guaranteed?

Online bookmakers have different times that they run their best odds guaranteed promotions. But almost all bookmakers offer the best odds on race day.

Coral, Betfair, Betfred, Unibet, and Paddy Power offer the best odds guaranteed from 8 am onwards on race day.

While William Hill, BetVictor, 888Sport, and Betway offer the best odds after 9 am on race days.

Some bookies don’t offer their best odds until after 10 am, so it’s best to check their website if you want earlier best odds promotions.

Three UK betting sites offer punters the best odds the day before the race – those are bet365, BoyleSports, and Sportingbet.

Punters Tip: Some punters have suggested that the best odds guaranteed strategy to get bigger odds from a high street bookie, is to visit the shop between 11 am – 1 pm on the race day (assuming the race starts in the afternoon).

Best Odds Guaranteed FAQs

What does best odds guaranteed mean in horse racing?

In horse racing, “best odds guaranteed” means that if you place a bet on a horse and the starting price (SP) for that horse is higher than the odds offered when you placed your bet, you will be paid out at the higher betting odds. This is great because you will get the best possible odds for your stake, regardless of whether the odds changed after you placed the bet.

For example, let’s say you place a bet on a horse with odds of 5/1, but when the race starts, the SP for that horse is 6/1. If the horse wins, you will be paid out at the higher 6/1 odds rather than the betting odds you got when you placed your bet.

Best odds guaranteed is a popular promotion offered by many online sportsbooks and betting shops, as it helps to protect punters from losing out on potentially better odds. It is particularly helpful in horse racing, where the odds can fluctuate significantly in the lead-up to a race due to changes in the field or other factors.


Best Odds Guaranteed is a fantastic promotion for racing bettors as it ensures they will get the best possible odds on their bets.

This type of bet promotion offers a massive advantage to punters, particularly in sports markets where odds can fluctuate in the lead-up to a race or event.

With very few downsides, there are virtually no reasons why you shouldn’t use best odds guaranteed bookies.

Quick Answer

“Best odds guaranteed” is a term used in online betting and gambling to describe a promotion or offer that ensures that the bettor will always receive the best possible odds on their bet. Essentially, it means that if the odds for a particular event or outcome improve after the bet has been placed, the bettor will still receive the higher odds.

Ross Love

Ross Love

About The Author

After blocking too many punches with his face as a young boxer, Ross decided to make the switch to writing about the sport instead of participating. With a new love of sports writing, Ross has been writing articles and opinion pieces for several years on other sports - like the NFL, College Football, and Basketball.